# Deira Enrichment Project

URL: https://www.dxbrealtor.ai/projects/deira-enrichment-project/
Developer: Ithra Dubai (Investment Corporation of Dubai)
Area: Deira waterfront, Deira
Home types: Studio to 4 bedroom apartments for lease, plus shops, offices and hotels
Updated: 2026-10-06

Deira Enrichment Project handover date: Ithra Dubai handed over Phase 1 plazas from September 2020, and the Gold Souk Extension opened in April 2022. Gold Street is due in Q4 2026 and Phase 2 has no published date.

## Key facts

- First plaza handed over: Sep 2020 (Sherina Plaza (Plot 3), Ithra Dubai, 1 Sep 2020)
- Gold Souk Extension opened: 26 Apr 2022 (Hind and Maryam Plazas, Deira Enrichment Project)
- Phase 1 homes: 2,200 (Across 50 mixed-use buildings, Ithra Dubai)
- Gold Street opening: Q4 2026 (Ithra Dubai via Khaleej Times, 6 May 2026)

## When was the Deira Enrichment Project handed over?

The Deira Enrichment Project (DEP) is Ithra Dubai's regeneration of the Deira waterfront, between the Gold Souk and Dubai Creek. Ithra Dubai is wholly owned by the Investment Corporation of Dubai. Phase 1 has been handed over in stages since September 2020. Propsearch also lists the area as Deira Waterfront.

Handover started later than first planned. In June 2019 Ithra said phased handover would begin at the end of 2019 (Construction Week, 24 June 2019). The first plot, Sherina Plaza, entered close-out and handover on 1 September 2020. By February 2021 Ithra had handed over Plots 11 and 3 and completed Plots 1 and 2, and said eight or nine plots would be handed over during 2021 (Construction Week, 22 February 2021).

| Part of DEP | Handed over or opened | Source |
|---|---|---|
| Sherina Plaza (Plot 3) | Sep 2020 | Ithra Dubai, 1 Sep 2020 |
| Plots 1 and 2; Plot 11 handed over | Completed Jan 2021 | Construction Week, 22 Feb 2021 |
| One Deira (District 4) | Launched 16 Aug 2021 | Ithra Dubai |
| Gold Souk Extension (Hind and Maryam Plazas) | Opened 26 Apr 2022 | Deira Enrichment Project |
| Six-hotel cluster, 999 keys | Opened under Accor brands 1 Apr 2025 | Hotelier Middle East, 21 Apr 2025 |
| Gold Street, Dubai Gold District | Due Q4 2026 | Ithra Dubai via Khaleej Times, 6 May 2026 |
| Phase 2 (marina district) | No date published | Ithra Dubai |

Building-by-building dates and how the date has changed: [Deira Enrichment Project handover date](/answers/deira-enrichment-project-handover-date/).

## Deira Enrichment Project construction update

The plazas on Ithra's DEP site are open and leasing. Ithra's site says Phase 1 has 20 districts, while Propsearch counts 21 plots, and architect AE7 listed Plots 14, 16 and 19 as still in design in 2022. No completion date has been published for those plots. The main work under way in 2026 is in the gold district. On 27 January 2026 Ithra launched Dubai Gold District, built around the Gold Souk Extension, with more than 1,000 retailers (WAM, 27 January 2026). Its Gold Street was under construction in May 2026, and Ithra's senior commercial director said it was scheduled to open in the fourth quarter of 2026 (Khaleej Times, 6 May 2026).

Phase 2 is described on Ithra's site as a marina district next to the Waterfront Market, with residential towers, hotels and a private marina. Ithra has not published a start or completion date for it.

## Deira Enrichment Project homes and sizes

Phase 1 was planned with 50 mixed-use buildings holding 2,200 homes, 416 commercial units, 843 retail units and eight hotels with more than 1,450 rooms (Ithra Dubai, 1 September 2020). The first seven plazas delivered 1,052 homes of 1 to 4 bedrooms, 384 shops and 518,000 sq ft of office space (Ithra Dubai, 27 September 2021).

Sherina Plaza alone has two residential buildings with 350 apartments of 861 to 2,680 sq ft, a 290-room hotel and an office building (Propsearch). The Gold Souk Extension holds 295 shops, 250 offices and 468 homes (Deira Enrichment Project).

## Deira Enrichment Project developer and delivery record

Ithra Dubai delivered Phase 1 about a year to two years after its first targets. It planned handovers from the end of 2019 and started in September 2020. The Gold Souk Extension was due by the end of 2020, then in Q4 2021, and opened on 26 April 2022 (Propsearch; Ithra Dubai). Propsearch gives Maryam Plaza an estimated handover of Q1 2021 and a completion of April 2022. Ithra's August 2021 release said Hind and Maryam Plazas were handed over by March 2021, so sources disagree on those two plazas.

## What to check before renting at the Deira Enrichment Project

1. **The plaza and building.** Phase 1 plazas finished between 2020 and 2022, so the age and condition of buildings differ.
2. **The lease terms from Ithra Dubai**, since the homes are offered for lease rather than for sale.
3. **Works nearby.** Gold Street construction was still under way in 2026, and Phase 2 has no published timetable.

## Sources

- Ithra Dubai, Ithra Dubai announces the launch of Plot 3 of the Deira Enrichment Project, 1 Sep 2020: https://www.ithradubai.com/press-release/ithra-dubai-announces-the-launch-of-plot-3-of-the-deira-enrichment-project-dep/
- Construction Week, Ithra Dubai to hand over eight to nine plots for DEP in 2021, 22 Feb 2021: https://www.constructionweekonline.com/projects-tenders/270793-ithra-dubai-to-hand-over-eight-nine-plots-for-dep-in-2021
- Construction Week, Handover of Ithra Dubai's Deira Enrichment Project from end-2019, 24 Jun 2019: https://www.constructionweekonline.com/projects-tenders/256022-handover-on-ithra-dubais-deira-enrichment-project-from-end-2019
- Deira Enrichment Project, Ithra Dubai launches One Deira, 16 Aug 2021: https://deiraenrichmentproject.com/ithra-dubai-launches-one-deira-at-deira-enrichment-project/
- Deira Enrichment Project, Ithra Dubai launches Gold Souk Extension in Q4 2021, 27 Sep 2021: https://deiraenrichmentproject.com/ithra-dubai-gold-souq-launch/
- Deira Enrichment Project, Live at the centre of it all (Gold Souk Extension opening), accessed 6 Oct 2026: https://deiraenrichmentproject.com/craving-culture-connectivity-and-community-live-at-the-centre-of-it-all/
- Deira Enrichment Project, districts, accessed 6 Oct 2026: https://deiraenrichmentproject.com/districts/
- Ithra Dubai, 5 districts within phase one of the Deira Enrichment Project near completion, 22 Jun 2020: https://www.ithradubai.com/press-release/5-districts-within-phase-one-of-ithra-dubais-deira-enrichment-project-nears-completion/
- Ithra Dubai, Deira Enrichment Project Phase 2, accessed 6 Oct 2026: https://www.ithradubai.com/portfolio/deira-enrichment-project-phase-2/
- AE7, Deira Enrichment Mixed Use project page, 28 Jul 2022: https://ae7.com/projects/deira-enrichment-mixed/
- Propsearch, Deira Waterfront, updated 6 Feb 2026: https://propsearch.ae/dubai/deira-waterfront
- Propsearch, Maryam Plaza, updated 7 May 2025: https://propsearch.ae/dubai/maryam-plaza
- Hotelier Middle East, Accor, ICD and Valor Hospitality announce six-hotel cluster in Deira Waterfront, 21 Apr 2025: https://www.hoteliermiddleeast.com/news/accor-icd-and-valor-hospitality-announce-six-hotel-cluster-in-deira-waterfront
- WAM, Dubai Gold District launches as global epicentre for gold, jewellery trade, 27 Jan 2026: https://www.wam.ae/en/article/byftenw-dubai-gold-district-launches-global-epicentre-for
- Khaleej Times, Dubai's world-first Gold Street under construction, set to open later this year, 6 May 2026: https://www.khaleejtimes.com/business/dubais-world-first-gold-street-under-construction-set-to-open-later-this-year